Category: CFO

Being SMART About Setting Strategic Objectives

The litmus test for each of your strategic objectives is that it has to meet each of these five criteria. If the objective fails to meet one or more of these criteria, then either assess it to determine if it is truly strategic, or revise it to make it more specific, measurable, actionable, realistic, and time bound.

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Do You Know the Difference Between a CPA and a CFO?

For moderately sized companies in the $2 million to $20 million range, senior management often turn to their CPA for advice about business finances because they don’t have a CFO or financial advisor on staff. What they will get from a CPA is a financial opinion informed by the CPA’s perspective on taxes and tax law, not necessarily the financial opinion that may be best for the situation.

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